There’s a good reason why white labeling THCA is trending. It’s a market entry route that can be highly beneficial for an entrepreneur’s business models and bottom lines.
For instance, white labeling THCA can have your brand on shelves faster, provide a quality product faster, and reduce risks for loss. So, if you’re interested in entering the THCA business, it’s only natural to consider white labeling.
If this sounds like you, you’re in the right place. In this ultimate guide, we’ll cover all the basics and in-depth information you’ll need for surefire success.
Table of Contents
- White Labeling THCA 101
- White Label vs Private Label vs Resellers
- Pros and Cons: White Labeling THCA
- White Labeling THCA Best Practices: Top Tips
White Labeling THCA 101
First and foremost, let’s get a better understanding of what exactly white labeling THCA is. White labeling is a common business practice used across a variety of retail industries. It describes the act of one company manufacturing a product and multiple brands branding it as their own.
For instance, white labeling is common in the grocery industry. Where one manufacturer makes a product, let’s use ketchup as an example, and multiple brands can “white label” it or brand it as their own. Meaning, if you think one generic store brand ketchup tastes the exact same as another – it probably does.
Hence, the term “white labeling” is a reference to a blank or white label on a product that you can add your own brand to. So, for white labeling THCA, that means one cultivator, extractor, or manufacturer produces the THCA product (i.e., flower, gummies, etc.), and others can brand it as their own.
A handful of reasons why hemp and cannabis entrepreneurs choose white labeling or white labeling THCA include –
- Efficiency
- Less risk
- Expanded network or resources
- Improved bottom line
Of course, white labeling THCA isn’t the only way to enter the THCA market. Next, let’s cover the three most popular market entry routes, including private label and reseller products.
White Label vs Private Label vs Resellers
Now that you have a grasp on the definition of white labeling THCA, it’s time to review what private label and reseller products are.
- Private Label – For private label THCA products, another manufacturer makes the product; however, you as a brand can have input on its formula or manufacturing. Basically, you’re “outsourcing” the manufacturing of your product, which you may have a formula for. Or, you may want to launch a more unique or custom product that the white label company doesn’t already offer (i.e., CBN + Melatonin + THCA for sleep effects).
- Reseller Products – A reseller product is when you, as a seller, resell someone else’s product.
- White Label – White labeling THCA, again, is the practice of one manufacturer making the product and allowing brands to label it as their own. Hence, a white label, that you can add your own branding to. Unlike private label THCA products, brands will have no say in the formula or manufacturing, however, can vet manufacturers for quality and consistency.
As you can see, these three business models are all similar in that you’re not responsible for directly manufacturing the product. However, they each differ in the development and execution of retail sales.
So, to help decide which is right for you – white labeling THCA, private label, or reseller products—next, we’ll break down the pros and cons of each to help make your decision.
Pros and Cons: White Labeling THCA
Because THCA is such a new and exciting product on the market today, it’s no wonder so many entrepreneurs are looking to launch a brand. Of course, because it’s so new – it’s even more important to explore the varying market entry options and determine which is right for you.
Most importantly, it’s crucial to take your time exploring and vetting partners. Especially for white label and private labeling, where your brand will be the face of the product. To ensure brand integrity and longevity, you’ll want to find a trusted partner for these business models, specifically.
To better guide your decision, here’s an in-depth look at the pros and cons of each launch type.
White Labeling THCA Best Practices: Top Tips
By this point, you might already know that white labeling THCA is the right business model for you. In that case, it’s always best to launch with top tips from industry leaders and best practices in mind. To finish our guide for white labeling THCA surefire success, here are 5 must-dos to drive optimal results.
#1 – Have a unique brand story
When white labeling THCA, you’ll need a unique brand that tells a story different from others already on the market. Whether that means your product is more tailored to women, wellness, exercise, or seniors, it’s crucial to have a brand that stands apart from the rest.
#2 – Have an aggressive marketing strategy
Along with the unique brand story should come an aggressive marketing strategy to broadcast that story. How will you reach your target audiences? Through retail stores? On your own website? How will you advertise or reach channels where your audiences frequent?
#3 – Select an ideal product-market fit
A product market fit refers to whether or not a product satisfies a strong market demand. So, when selecting white label THCA products, ensure there’s a demand for what you’re selling – and that consumers are willing to pay for it because it’s worth the cost or better than competitors.
#4 – Have ability to drive traffic
Whether you’re planning on white labeling THCA in a retail physical setting or online store, you’ll need to account for driving traffic for sales. This includes both physical and digital marketing strategies that capture audiences across a wide range of channels.
#5 – Select the ideal pricing
Finally, when white labeling THCA, for ultimate success, you must select the ideal pricing. A price that accounts for the cost of the product, and what price you need to set for an optimal ROI. Of course, the price you set also has to attract buyers and should align with the quality of the product, too.
Lastly, it’s time to partner with a vendor that you can trust. Elevated Trading works with hemp industry leaders across the US and has perfected our craft over years in the market. After being wholesalers ourselves, we’ve figured out the formula to offer high value for white labeling THCA at a fair price.
Experience the Elevated Trading difference for your new white labeling THCA business. Learn how to get started today.
