Our Privacy Policy
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.
In this Privacy Policy, “Personal Information” includes both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to:
– Communicate with you;
– Screen our orders for potential risk or fraud; and
– When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above.
For example, we use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
We share order and payment information with service providers such as OrderCircle, Authorize.net, and Valmar Merchant Services strictly for payment authorization, fraud prevention, and order fulfillment.
We do not sell personal information for monetary value; however, we may share identifiers for analytics or marketing purposes.
California and U.S. residents may opt out of such sharing at any time by contacting us at [email protected] or by submitting a Global Privacy Control (GPC) signal, which we honor.
ADVERTISING
As described above, we use your Personal Information to deliver targeted advertisements or marketing communications that may be of interest to you.
For information about how targeted advertising works, visit the Network Advertising Initiative’s page at:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
– Google: https://www.google.com/settings/ads/anonymous
– Digital Advertising Alliance: http://optout.aboutads.info/
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us at [email protected].
U.S. & CALIFORNIA PRIVACY RIGHTS
Residents of California and certain other U.S. states may have additional rights, including the right to:
• Know what categories of personal information we collect and why
• Access, correct, or delete personal information
• Opt out of the “sale” or “sharing” of personal information for targeted advertising
• Not to be discriminated against for exercising privacy rights
To submit a privacy request, please contact us at [email protected].
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
We retain certain business records, such as invoices and payment records, as required by law (including tax and accounting requirements).
If you request deletion of your information, we will delete data that is not legally required to be retained.
We generally retain order records for at least 7 years.
SECURITY
We implement reasonable physical, technical, and administrative safeguards to protect your personal information. Payment information is processed through PCI-compliant gateways, and we do not store full credit card numbers on our servers.
However, no method of data transmission or storage is 100% secure, and we cannot guarantee absolute security.
FUTURE CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
This policy includes a “Last Updated” date and may be modified as our practices or legal requirements evolve. Continued use of the website after updates constitutes acceptance of the revised policy.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below:
Elevated Trading
Attn: Website Privacy
10290 Monroe Dr, STE 208
Dallas, TX 75229
United States
For privacy-specific questions or requests, please address your communication to “Attn: Privacy / Data Protection.”