In the saturated hemp market, it’s hard to do it all. From cultivation to processing, extracting to selling, each industry area has nuances at which to learn and excel. No one producer can be a jack of all trades.
Hence, the emergence of premium hemp wholesalers who connect and supply retailers with quality products without having to cultivate, co-pack, or vet suppliers and sources.
So, if you’re weighing all the pros and cons of packing your own flower, this guide is a must-read. Here, we’ll break down all the most common mistakes to avoid as a new hemp retailer or one looking to improve.
Top 5 Reasons You Shouldn’t Pack Your Own Flower
If you’re in the hemp retail business, you know time is precious. So, without further ado, let’s get into the top 5 reasons you shouldn’t pack your own flower.
Time & Resources
First and foremost, packing your own flower requires not only the right resources but also an incredible amount of time—time that could be spent focusing on growing your retail business or killing the retail game. Packaging your own flower also drains your resources. It requires space, equipment, and labor that should be utilized elsewhere.
Delegating tasks by expertise is one of the simplest ways to begin scaling. By sticking to what you are good at and outsourcing items that aren’t your “north star,” every part of your business can excel without wasting time or resources.
Quality Control & Consistency
Strain and quality consistency are two factors that heavily impact customer loyalty and retention. For example, if your store can’t maintain stock of the strain your customers prefer or the quality they expect, they’re more likely to find another store that can.
When selecting a trusted hemp wholesale provider, like Elevated Trading, they’ll ensure every package meets quality standards, giving your customers a consistent and reliable product every time.
Logistics & Shipments
Lost or delayed shipments are too common across the industry, with less-than-desirable bulk flower suppliers. This affects your stocking capabilities and can also impact customer loyalty when promising ETAs for certain strains or products you can’t control or fulfill.
Competitive Edge
It’s a safe assumption that if you’re packaging your own flower… It’s likely from a supplier similar to the shop down the street. If you truly want to differentiate your hemp retail business from others on the market, it’s time to switch up how you source and sell flower.
Simply put, do you want to provide your customers with the best of the best to show up to the sesh? Or embarrass them by showing up with the same generic bag as everyone else? Offering the latest and greatest or consistent quality is what gets customers through the door—and talking to their peers, too (hello, word-of-mouth marketing!).
Retail Excellence
Again, to be the best, you must put your best players in the game. As a retail owner or manager, it’s your responsibility to use your expertise to build the brand. So, every minute spent packaging is a minute not spent enhancing your store, training staff, and engaging with customers.
Premium suppliers, again, like Elevated Trading, can also help support your house brand with unique, branded packaging that differentiates your product from the competition and lets your customers walk away with something memorable.
The Bottom Line: Align with Elevated Partners
The bottom line? By aligning with trusted industry partners, you can excel at what you do best and offer your customers the best product available on the market today. At Elevated Trading, we come from a retail background, and our team understands the importance of quality supply chains for improved sales and overall experience.
That’s why we’re using our expertise to benefit the industries we’re most passionate about—wholesale hemp and wholesale THCA. Over the years, we have curated a strategic approach to our product catalog, focusing on a set selection of products that add significant profit margins to the bottom line of our retail customers.
Put our extensive network of hemp cultivators and suppliers to work for your retail business. Contact the Elevated Trading team today.